Why All Counselors Should Have a Website

Since its arrival, the internet has continuously removed barriers between businesses and their clients/customers.

When someone is searching for something, whether it’s a particular item or a service, they cast a much wider net than they used to. Twenty years ago, if you needed a mechanic, you’d either ask a friend or check out a place right by your house.

Sure, you might open the phonebook and skim through some names to see what’s close by. But there was a disconnect. You couldn’t get an impression of their business from a line or two of text in the phonebook.

Word-of-mouth, flashy signage, and advertisement spots were the best way to earn business.

Now, thanks to the internet, you have the ability to reach the potential customers right in their own homes at any time of the day.

And the key component in earning business is your website.

A Facebook page is great. A pretty Instagram account can be beneficial. You can gain exposure from being in a reputable directory or two. But these are largely the bait and hook, for lack of a better analogy.

Your website is the rod and reel that will pull people in.

A website is the digital representation of who you are.

Think of a website as your digital office or storefront. It shows that you exist. You’re not just smoke and mirrors, but an actual location that people can reach out to.

But it’s not enough to just have some semblance of a website.

Especially for a counselor.

You need a website that looks warm, inviting, and trustworthy. People in need of your counseling will judge whether you’re right for them based on your website.

This is a great opportunity for you and your practice.

With a quality website, you can make a great first impression before you even meet someone. Your website can share your voice, your vision, and your services. It can say who you are, what you do, and why you’re different.

As you know, people usually don’t like to publically announce that they’re seeking counseling. That means when they’re looking for a counselor, they’re doing their own private research. A well designed website can serve as the catalyst for them choosing your practice.

Alternatively, a poor-looking or confusing website can actually scare business away.

Think about it: if you’re already apprehensive about seeing a counselor, and you end up on a strange website with no information that looks like it was built in 1999, would you choose that counselor?

Probably not.

A clean, professional website is easy and affordable.

There was a time when building a quality website was a lengthy and costly process. Thankfully, those days are behind us. Today, you can have a beautiful website with minimal upfront cost in a matter of weeks.

You simply need to choose the right company.

At Torrch, we provide simple, convenient website options designed specifically for counselors. We’ll put together the design, layout, structure, and images so that it tells the story of who you are, and what your practice can do for someone.

We can even assist with the writing if needed so that your voice is properly conveyed.

All for a small, affordable rate. And of course, with Torrch, you’ll also be listed on the top platform for finding Christian Counseling.

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